The way Edgeio works is that bloggers would post items they want to sell right on their blogs, tagging them with the word "listing" (and eventually other descriptive tags). Then, Edgeio will pluck them as it constantly crawls millions of blogs looking for the "listing" tag and index them on Edgeio.com.
Sources:
BusinessWeek,
Edigo
Tags:
Blogs,
ECommerce,
Gr33n Data
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