One of the smartest moves Google have made, was introducing the so called Web Clips feature to their Gmail. It's simply a news/feeds reader embedded into the Gmail web interface, so you can get the latest news/feeds into your email interface, and on the other hand you'll be bounded more to Gmail. I myself have my Gmail active in one of the tabs of the browser all the time. But, today I've noticed that they have a limit of 40 feeds on those ones you can add on your account. I think they have to increase such limit, or else people may grab another feed aggregator and use it instead.
Tags: Gmail, Feed, Gr33n Data