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30 April 2006

Creat Your Own Car

Well ahead of the 2007 launch of Fiat's new 500 minicar, the company has fired up a Fiat 500 minisite with the theme "500 wants you." Fiat promises that the site will be far more than just another advertising vehicle - the company wants to involve the public in the design and development of the little retro-runabout. According to Luca De Meo, Fiat Brand and Commercial Manager, "For the first time in the history of our company, and perhaps the motor industry as a whole, a car will be created with the public and for the public." Source: Autoblog.com It seems that the hype of social networks, social searching engines, and open source softwares has moved to the automobiles industry with the Fiat's social car design. Tags: , ,