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30 April 2006
Creat Your Own Car
Well ahead of the 2007 launch of Fiat's new 500 minicar, the company has fired up a Fiat 500 minisite with the theme "500 wants you."
Fiat promises that the site will be far more than just another advertising vehicle - the company wants to involve the public in the design and development of the little retro-runabout. According to Luca De Meo, Fiat Brand and Commercial Manager, "For the first time in the history of our company, and perhaps the motor industry as a whole, a car will be created with the public and for the public."
Source: Autoblog.com
It seems that the hype of social networks, social searching engines, and open source softwares has moved to the automobiles industry with the Fiat's social car design.
Tags: Cars, Autos, Gr33n Data
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