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10 April 2006

Disney Online and For Free

Walt Disney Co. plans to make TV shows such as "Desperate Houswives" and "Lost" available for free over the Internet in an attempt to bring in new advertising revenues, the Wall Street Journal said on Monday. Episodes of the ABC shows will contain commercial breaks that viewers will not be able to skip, which Disney hopes will turn the delivery of programs over the Web into a profit-generating business, the Journal said. The Journal reported that 10 advertisers have already signed up for the initiative, including Ford Motor Co., Procter & Gamble and Unilever. Source: Reuters, Internet News Tags: , , , ,