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13 April 2013

True or False: Egypt's First Locally Produced Tablet

You might have read the news that the state-owned electronics firm Katron, has produced Egypt's first locally produced smart tablet, under the trademark 'Inar.' However, the debate now is whether the correct term is 'produced' or 'assembled'. There are two camps arguing now. On the one hand, there are those who find it a huge achievement and attacking local media for not shedding the light on such great news. While on the other hand, there are those who argue that it is just assembled from imported components, and it can hardly be called "an achievement". That's why I decided here to give my humble opinion about the issue.

Inar, assembled in Egypt

First of all, let's agree that we are not living in the Industrial Age anymore. We now live in the age of outsourcing and digital disruption. What I mean by this, is that the argument of technical components not made here is not really a valid argument. Apple, Samsung, Dell, Cisco, etc. do not make every single component of their products. Let's not forget that Apple use components made by its competitor Samsung. They may decide to produce a chipset or two, they may rely on home-made Operating System, but they also may decide to just rely software and hardware components made by others. In other words, we are in fact asking the wrong question here. What really matters is the following:

If the Egyptian company succeeded in producing a competitive product that it can use to go to the market and compete against other vendors, then I call this an achievement, even if none of the products' components is locally made. Whereas, on the other hand, if it is 100% locally-made, yet its producers cannot convince anyone to buy it, then I can hardly call this an achievement. The asian  electronics firms are open market to everyone. Any company can go to that market and get off-the shelf components, whether they are processors, LCD screens or any other components. Android, Windows and Linux are also available for any manufacturer to use them if they want to. In such market, where you and your competitors have access to almost the same resources, your competitive advantages can come from your low price, better design, more advanced features, or even brand name. That's why, the question now, whether 'Inar' is an appealing products to tablet customers, from price or features or whatsoever point of view, or it is just assembled for the sake of assembling a local tablet in Egypt? If it is the formet, then let's hurray the Egyptian achievement, if now, let's question the government's unwise spending, since Katron is a state-owned firm.

P.S. The first known tablet user in history was in Egypt, by the way. Hint, hint, Moses! ^_^


  1. "your competitive advantages can came from your low price"

  2. Scientists do not make typing errors..
    other errors, may be.

    Can "come".

  3. Thank you for the correction

  4. I think they are just building a device that they will use in the education process, the tablet as a tablet is not the goal here, but to have a device with a price close to the printed books may be the point.

  5. The competitive advantage for such device can be its ability to build an ecosystem and be a vehicle for distributing local contents and applications. The Egyptian market is too small for big players to customize their ecosystem for, but a local tablet can do this by for example providing an alternative app store where you can buy apps using local payment methods not just credit cards, for example mobile recharge cards. Other bundled services for local information like transportation, education, local media, tourism ... etc can be a recipe for success.

  6. @Osama, well, but if there exists other tablets with better performance and lower prices, then it will be a waste of time and money to produce one here to give it to school children. Anyway, I do not have the exact numbers or anything here, I am just saying, that we have to rethink the wat we build products, and set our focust on market economics, rather than slogans like Egyptian-made products, etc.

  7. @Makra, Good point, now you are talking. As you just said, there should be a marketing advantage for the product for it to continue to survive. Let's wait and see what is there in Katron's plans for their new tablet.